Wednesday, May 28, 2008

Winning Teams Refuel With Chocolate Milk

Attention all high school athletes

-- time is running out to apply for the Refuel Your School contest as the
deadline for entries is June 30, 2008. The National Milk Mustache "got
milk?(R)" Campaign is announcing a last call for entries for the first-ever
Refuel Your School contest which will reward 25 high school athletic teams
that choose chocolate milk to refuel and rehydrate after that big game,
practice or workout. You don't want to miss out because winning teams will
score a Refuel Rally at their school, a $1,000 new equipment grant,
adidas(R) gear and more!

Student-athletes know it's important to refuel after a workout, and
studies suggest the unique mix of key nutrients in chocolate milk can help
refuel and rehydrate your body after exercise, making it an ideal
post-exercise choice. Chocolate milk contains a combination of
carbohydrates and protein to help replenish exhausted muscles after
exercise, and it provides fluids and "electrolytes" such as potassium to
assist with rehydration. Just three 8-ounce glasses of lowfat or fat-free
milk provides about half of the protein teenagers of all fitness levels
need each day.

Enter Today!

To enter, high school athletes are encouraged to visit
refuel.bodybymilk.com and click on the "Refuel With Milk, Enter Now" tab!
Upload a picture of you or your teammates at a practice or game and you
could win big. While you're there, nominate your favorite coach for the
Body by Milk Coach of the Year Award!

Twenty-five winning teams will be announced at the beginning of the
2008-2009 school year, with Refuel Rallies starting in September. Entries
must be submitted no later than 11:59 PM ET Monday, June 30, 2008. For
complete contest rules and entry tips, log onto refuel.bodybymilk.com.

Body By Milk(R) is part of the National Milk Mustache "got milk?(R)"
Campaign, a multi-faceted education program focused on the health benefits
of milk. The campaign is managed by the Milk Processor Education Program
(MilkPEP) in Washington, D.C., which is funded by the nation's milk
processors, who are committed to increasing fluid milk consumption. The
tagline "got milk?(R)" was created for the California Milk Processor Board
by Goodby Silverstein & Partners and is licensed by the national milk
processor and dairy producer groups.

SOURCE: Milk Processor Education Program

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